Branding & Identity Building
Cook Story is a culinary studio for guests of all ages and cultures. Its mission is to bring people to the kitchen, empower them to cook and make stories that taste good.
Bank of Asia Re-Branding was a challenging project on re-imagining the bank's identity, its mission and goals. The Bank had a stability, but lacked a reputation of innovative, client-oriented institution with a strong internal culture. This was caused by confusion about the Bank's identity and mission. Together with the Board of Directors, we have refreshed the company's vision and set the future goals.