Branding & Identity Building

I create community-oriented commercial brands. Through collaborative workshops and dialogues, I establish trust and loyalty in achieving the client's goals. As a Creative Director, I like working with passionate collaborators and experience creators. Together, we tell the stories through visualizing the client's strength and uniqueness.  

Cook Story

Cook Story is a culinary studio for amateur cooks, corporate teams, kids, couples to learn, explore, and unleash their inner chef. Led by guest chefs, classes are offered for every level of cooking skill. Its mission is to bring people to the kitchen, empower them to cook and share stories. 

Bank of Asia

Bank of Asia Re-Branding was a challenging project on re-imagining the bank's identity, its mission and goals. The Bank had a stability, but lacked a reputation of innovative, client-oriented institution with a strong internal culture. This was  caused by confusion about the Bank's identity and mission. Together with the Board of Directors, we have refreshed the company's vision and set the goals for future.

Concepts: Art and Creative Direction

The Jewelry Library is a collaborative space curated for jewelry people by jewelry people. The creators, cultivators and curious are all welcome here. I collaborate with The Jewelry Library on different occasions and projects. I created the look book for its Lending Library visuals and concepts for various exhibitions. 

Visual Storytelling

The Jewelry Library is a collaborative space curated for jewelry people by jewelry people. The creators, cultivators and curious are all welcome here. I collaborate with The Jewelry Library on different occasions and projects. I created the look book for its Lending Library and visuals and concepts for various exhibitions. 

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